WAYS OF BEATING THE $QUEEZE
Doom and gloom or opportunity? The latter, I think. Yes it is $nip $nip here and $nip $nip there to stretch the $ costs in our operations, but it is not quite as gloomy as that.
All customers have begun to expect excellence, and therein lies the crunch. HOW do we reduce operational costs, 
without sacrificing the quality of the products and services we offer? Actually, the answers are all around us in the form of digitization; like this magazine you’re reading. You are getting it more quickly and cheaply than if it was a conventional hard copy. And current information can be added or updated immediately too, unlike when having to wait for print cycles.
without sacrificing the quality of the products and services we offer? Actually, the answers are all around us in the form of digitization; like this magazine you’re reading. You are getting it more quickly and cheaply than if it was a conventional hard copy. And current information can be added or updated immediately too, unlike when having to wait for print cycles.Laptops have come down so much in price too and working from one saves time and transportation costs. As long as work gets done on time, it no longer matters where it is done, freeing us up to choose to work without the restriction of fixed locations. Ha Ha Ha. Holidays have taken on a new meaning too – it means working from a different location and not the complete absence of obligatory work. This flexibility is great for outsourcing specialized jobs too, and paying only for what is needed, when it is needed. Mobility is the way we’re going.
In almost every sphere of operations it is possible to automate routine tasks at costs that are lower than manual labor, and more accurately too since they are mechanical and less prone to error. The Digital Age Enables Excellence. One of the more impressive ways how is that now wastage is reduced when personalized marketing is done by pre-set software programs. If you are still mass mailing your announcements without knowing exactly where they are going and if they are being read, consider using software that allows you to ‘speak’ to your customer like an individual, using first names and remembering his or her buying patterns. This makes market planning more accurate, sales more targeted, and customers more satisfied. And customers get to choose what they do or don’t want to receive so that an overload of information can be avoided. Many websites give customers areas to register their choice of information.
With mobile internet at one’s fingertips, you need not worry if your customer is away on holiday or on a retreat because he or she can still access your website and need not miss your promotions. And you can even send automated alerts to customers each time new information is added. So sales ought to increase, if the effort is well managed.
Is your website one of your sales agents? It has the potential to earn you income while you are sleeping, or on holiday or indisposed. And social networks have the power to advertise for you, free of charge if your branding strategies are well crafted. Measurement is always important to test whether your efforts are achieving what you want them to, and automated reports are easy to generate and analyze too.
Come 16th December there’ll be a day-long session about how to optimize online advertising, and you can get more information by writing to enquiries@jvmarc.com. On the day freebies will be given too, as well as online access tools. A great way to learn more about $queezing your way to smart survival!
A Certified Professional Trainer, pioneer in Mobile Learning, Strategy Consultant & Communications Specialist, Evelyn Samuel has a proven track record in achieving increases in efficiency, productivity, and profits. Her research project in collaboration with Dr. Esther Daniel -in Teaching and Learning using mobile technology - earned the Silver Award for ICT and Bronze Award for Education at University Malaya’s research Expos because they achieved mindset change. She is the founder of Atheneum Communications Services.
