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People+Organizations
Getting Started With Branding
Managing Partner and Principal Consultant of The Listening Tree, Jia Ping shares how to get started with branding. It can be one of the most exciting process if you start it right!
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Brand KL, Brand Malaysia
For any brand to survive the long haul and come up on top, we really need to understand the sustainable interplay between tangible and intangible assets. By Columnist Jia-Ping Lee of The Listening Tree.
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People+Organizations
Why Branding Should Be At The Core Of Every Business
We need to start by first asking ourselves, why are we in business and who are we serving. By Jia-Ping Lee
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July 9, 2010
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Branding Businesses Communications Jia-Ping Lee The Listening Tree
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